Running an e-commerce business isn’t easy. Challenges like changing fashion trends, deeper market penetration, tough competition, and many more are acting like potential impediments between the business owner and the success.
However, it’s amazing to see that owning a mobile app can resolve many of these hurdles. Mobile apps are the best ally for customers and businesses in today’s digital world. No wonder why we have nearly 2 million apps on Google Play Store and 1.83 on the App store.
Read this blog to know about the importance of a professionally-developed mobile app for an e-Commerce store.
Mobile App — Your Ticket To Success
You might know this, but a mobile app is more than a technology to support your business in today’s digital world. It’s a way to have direct connectivity with customers as 8 out of 10 US shoppers shop online while 51% of these shoppers use an app to shop.
If you’re not leveraging the power of a mobile app, you’re missing out on something great. Below-mentioned is the compelling reasons for investing in mobile app development.
Reason #1 — Easy accessibility to the customers
If there is nothing crucial for humans after oxygen, it is a mobile phone. We use it all the time for almost every task. Mobile phones have become an integral part of human lives. We are saying this because of a few statistics revealing that 6.4 billion people use mobile phones. US adults spend nearly 3 hours per day on mobile phones, 64% of mobile users use mobile phones to shop, and mobile traffic makes 54% of the entire internet traffic.
With this data, it’s easy to understand that mobile phones are the closest and most widely used technology that humans use presently. So, if you have an app, you’ll have easy accessibility and reach to your targeted customers.
Reasons #2 — Better business-customer commination
A website isn’t always accessible and can lead to a broken communication bridge. But, with an app, businesses are always connected with customers. With features like in-app messaging, chat support, push notifications, and many more, businesses can hear customers’ concerns, resolve issues, provide updates on the deal, and communicate everything else.
Reason #3 — Impactful marketing
Anyhow, you would be investing hugely in marketing. Using a mobile app, you can double-up the impact of your marketing strategy and reap extra benefits. For instance, you can provide social media integration and allow your customers to shop directly from Instagram stores. With the geolocation feature, you can guide your customers to the nearest store.
Reason #4 — One-click shopping experience
Shopping via an app is as easy as clapping. Customers have the facility to build a wish list, save cards for future payments, easily track the order, share the products with others, chat with friends during shopping, send links, and do many more things. When shopping is so hassle-free, your customers are pleased for sure.
Reason #5 — Use of the best technology is possible
The mobile app offers endless opportunities to incorporate technology into your e-Commerce store. You can easily include scan and pay, virtual tours, try and buy, virtual store, and AR/VR solutions in your app and improve the shopping experience.
The Final Word
For your e-commerce store, a mobile app is no less a boon, provided experts developed it. Hence, you need to find a trusted native/cross-platform eCommerce app development partner and embark on a journey of eternal success.